Terms of Service

Last updated: October 10, 2026

• 1. Who we are
• 2. Who these terms are for
• 3. What we provide
• 4. Your order and your contract
• 5. Fees, billing and taxes
• 6. Cooling-off and cancellation
• 7. Your responsibilities
• 8. Advertising spend and platform accounts
• 9. AI-generated content and automation
• 10. Results
• 11. Ownership
• 12. Confidentiality
• 13. Data protection
• 14. Suspension and termination
• 15. Liability
• 16. Changes to these terms
• 17. Governing law and disputes
• 18. Contact

1. Who we are

These terms are between you and SELL WITH MIA LTD ("Sell with Mia", "we", "us"), a private limited company registered in England and Wales under company number 17290156, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. We operate the website sellwithmia.ai (the "Site") and provide the services described below (the "Services"). You can reach us at hello@sellwithmia.ai.

2. Who these terms are for

Our Services are for businesses — contractors and other service companies — not consumers. By buying the Services you confirm that you are at least 18, that you are acting on behalf of a business, and that you have authority to bind that business to these terms.

If you only browse the Site or request a call, sections 1, 2, 11, 15, 16, 17 and 18 apply to you, together with our Privacy Policy. The rest applies once you buy the Services.

3. What we provide

Sell with Mia designs, builds and operates a client-acquisition system for your business. Depending on your order, it may include advertising campaigns on platforms such as Meta and Google, landing pages, automated lead follow-up by text and email, appointment booking, reporting, and ongoing optimization. The system runs on our software, Mia, and is reviewed by our team.

The exact scope and inclusions are set out in your order (section 4). We may improve, add or replace components of the Services over time, as long as the overall service to you is not materially reduced.

4. Your order and your contract

Your contract with us is formed when you pay the setup fee, or when you accept an order confirmation we send you, whichever comes first. The order confirmation (and the checkout page where you pay) states your setup fee, your monthly fee and any special terms. If the order confirmation and these terms conflict, the order confirmation wins.

These terms, your order confirmation, our Privacy Policy and our Refund & Cancellation Policy together form the whole agreement between us.

5. Fees, billing and taxes

• Setup fee. A one-time fee, charged when you sign up. Your start date is the day it is paid.
• Monthly fee. A flat subscription, charged in advance each month on the anniversary of your start date, by card through Stripe.
• Currency and taxes. All fees are in US dollars and exclude any applicable taxes, which are added where the law requires.
• Payment authorization. You authorize us to charge the payment method you provide. If a payment fails, we will notify you and retry. If it remains unpaid 10 days after the due date, we may pause the Services until it is paid.
• Rate locks. If your order confirmation says your monthly rate is locked, we keep that rate for the period stated, for as long as you stay subscribed. Cancelling ends the lock; returning clients join at the then-current pricing.
• Price changes. We may change our standard prices for new orders at any time. Any change to your monthly fee after a lock period is notified at least 30 days in advance.

6. Cooling-off and cancellation

The full rules are in our Refund & Cancellation Policy, which forms part of these terms. In short:

• Setup fee. You may cancel within 3 days of paying the setup fee by emailing hello@sellwithmia.ai, and we refund it in full. After 3 days the setup fee is non-refundable, because the setup work is already under way.
• Monthly fee. You may cancel at any time with 7 days' written notice by email. Cancellation takes effect at the end of the current billing period, and you are not charged for the following month. If your notice arrives fewer than 7 days before your next billing date, cancellation takes effect at the end of the following period. The current period is not prorated or refunded.
• Your export. When your contract ends, we provide a full export of your data and assets (section 11).

7. Your responsibilities

To deliver the Services we rely on you to:

• give us accurate information about your business, services, pricing and service area, and tell us promptly when it changes;
• hold the licences, registrations and insurance your trade requires, and make sure the claims we publish about your business are true and lawful;
• review and approve content, campaigns and budgets within a reasonable time when we ask;
• answer booked appointments and leads promptly. The system brings opportunities; closing them is your job;
• use the leads we generate only for your own business, and comply with the laws that apply to contacting consumers, including consent and do-not-call rules;
• give us the access we need to your ad accounts, domain, phone number or other tools, or let us create them on your behalf.

If you don't, we may pause work until the issue is fixed, and we are not responsible for results affected by it.

8. Advertising spend and platform accounts

Our fees do not include advertising spend. You pay ad platforms (such as Meta and Google) directly from your own ad accounts, at the budget you approve. We do not mark up ad spend and we never hold it. We recommend a budget; the final budget is always your decision.

Ad platforms apply their own policies and may reject or pause ads for reasons outside our control. We will work with you to resolve this, but we are not liable for platform decisions.

9. AI-generated content and automation

We use artificial-intelligence tools, including our own software, to generate ad copy, landing pages, messages and other content, and to run automated follow-up with your leads. A member of our team reviews content before it goes live, and you approve it before it is published under your business name.

Automated messages to your leads are sent on your behalf, identify your business, and let recipients opt out. You agree not to ask us to generate or send content that is false, misleading, discriminatory or otherwise unlawful.

Our text messages to you

Sell with Mia text messages. If you check the SMS consent box on our site, we may send you text messages about your request, scheduling, and our services: booking links, call reminders, short questions before your call and follow-up about your inquiry. Some messages are written with the help of AI. Message frequency varies (typically up to 4 messages per month). Message and data rates may apply. Reply HELP for help or STOP to opt out at any time. Support: hello@sellwithmia.ai or +1 (617) 468-6535. Consent is not a condition of purchase. Carriers are not liable for any delayed or undelivered messages. See our Privacy Policy.

10. Results

We work to get you qualified appointments, and we report honestly on what the system is doing. But advertising, lead behavior and local markets vary, and we cannot guarantee any number of leads, appointments, sales or revenue. Any examples, estimates or return-on-investment math we share are illustrations, not promises.

11. Ownership

• Your materials. You keep all rights in your name, logo, photos, reviews and other materials you give us, and you grant us a licence to use them to deliver the Services.
• Deliverables. Once the related fees are paid, you own the content we create specifically for your business: ad copy, landing pages and funnels, email and text sequences, images we commission for you, and your lead list and contact data.
• Our platform. We keep all rights in Mia, our software, templates, prompts, methods, know-how and anything we use across clients. You receive a licence to use them as part of the Services while you are a client. You may not copy, reverse-engineer or resell our platform.
• Export. When your contract ends, we provide a full export of your data and assets — funnels, copy, contact lists and recordings — within 14 days of the end date. Landing pages and other components we host for you are handed over in the same period: we transfer them to hosting you control or deliver them as files you can publish.
• Publicity. We will not use your business name or results publicly without your permission.

12. Confidentiality

Each of us will keep the other's non-public business information confidential and use it only to perform this agreement. This does not cover information that is public, already known to the receiving party, or required to be disclosed by law.

13. Data protection

We handle personal data as described in our Privacy Policy. For the personal data of your leads and customers that we process to deliver the Services, you are the controller and we act as your processor on your instructions. We process that data only for the Services, keep it secure, and return or delete it when the contract ends, unless the law requires us to keep it.

14. Suspension and termination

Either of us may end this agreement by giving the notice in section 6. We may suspend or end the Services immediately if you break these terms in a serious way — for example non-payment after notice, unlawful use of leads, or asking us to publish false claims — and you do not fix it within 10 days of us telling you. If we end the agreement without cause, we refund any monthly fee paid for the period after the end date.

15. Liability

Nothing in these terms limits liability for fraud, for death or personal injury caused by negligence, or for anything else that cannot be limited by law. Otherwise:

• our total liability to you for all claims arising from the Services in any 12-month period is limited to the fees you paid us in the 12 months before the claim;
• neither of us is liable to the other for indirect or consequential loss, lost profits, lost business or lost data, except for our export obligation in section 11.

Beyond the commitments written in these terms, the Services are provided as they are, without other warranties.

16. Changes to these terms

We may update these terms from time to time. For material changes affecting existing clients, we email you at least 14 days before they take effect. Continuing to use the Services after that date means you accept the changes; if you don't, you may cancel under section 6.

17. Governing law and disputes

These terms are governed by the laws of England and Wales. Before starting any formal proceedings, each of us agrees to try to resolve the dispute in good faith for 30 days. Subject to that, the courts of England and Wales have exclusive jurisdiction, except that we may seek to enforce payment or protect our intellectual property in any court with jurisdiction over you.

18. Contact